The Post-Merger World: A Market Assessment And Survival Guide
Business Communications Review.
Now that the FCC has approved SBC’s acquisition of AT&T and Verizon’s purchase of MCI, enterprise customers need a “going forward” strategy. Waiting for the next shoe to drop is not a strategy-it’s a prescription for frustration and higher telecom costs.
When thinking about the implications of the mergers, enterprise customers should consider the near term, mid term and long term. For our purposes, near-term means the next six months, midterm is the 18 months after that (mid-2006 until the end of 2007) and long-term is 2008 and beyond. This article gives our view of likely industry behavior during those periods, and what that means for enterprise customers about the strategies they should pursue.